Allie Ball

Lyrics to Life

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Lyrics to Life

In January of 2018, the Genius design team learned we would be making a large scale installation in collaboration with Dropbox. We contracted 8 visual artists to reinterpret famous lyrics from iconic songs. The installation was up for 4 days in Downtown LA. 

Together with Dropbox, we created a visual identity for the experience that combined elements from their recent rebrand with elements from our existing brand system. We made everything from lanyards to social videos, to vinyl signage. 

 
 

Logo Design

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Color Pallete

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Typography

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Shapes

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Shapes & Frames

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The core team consisted of

Tania Lili, Design
Willie Ip, Design
Deron Milay, Design
Max Koulcheck, Experiential Team Lead
Lila Murphy, Creative Lead
Mary Hall, Experiential Producer