New York State Senate
In 2016, I was asked to join the Google Primer team. Google Primer is a low stakes business and marketing learning tool for small businesses offered from Google for free. It provides resources for anything from content marketing strategies to how write an email that get results. The lessons are written to be short, fun, and engageing with quick interaction moments along the way.
While at Primer I worked on many different parts of the product, from A/B testing product ideas, to designing email templates to in-lesson illustrations, I was all hands on deck.
Visual Design and Interaction Ideas
Because many of the lessons were complex and had long titles, we tested a "Surprise Me" Feature that pulls up random lessons.
At the time, lessons were only offered as single instances, so we created groupings of lessons around core concepts or markets.
We created multiple iterations of how the lesson packs could be displayed.
The app had zero to little personalization, but we were not ready for a huge technical lift, so we created "personal moments" like greeting, and encouraging you at the time of day you're doing lessons.
We worked on created a larger tagging structure so the app had more depth, learning capabilities, and offerings.
With creating new categories, we needed to figure out how to communicate how much the user knew about a certain topic and how far they had advanced in each, so we created a tracker.
A/B Testing Interactions
Lesson Complete - No Choice on Next Lesson
Lesson Complete - Choices on Next Lesson
Email Templates and strategies
in-lesson Illustrations
Research on implementing a Tagging Structure
The team consisted of
Sandra Nam, Project Lead
Dylan Ousley, Designer Lead
Justin Cignar, iOS Developer
John Watkinson, Android Developer
Kim Mok, Creative Director
Hope Friedland, Content Lead
Pete Gamlen, Illustration
Teo Sores, Marketing Lead